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Burst Pro is a privacy-friendly analytics plugin for WordPress. It offers comprehensive insights while ensuring user data protection. Easily track visitor behavior without compromising privacy. Ideal for those prioritizing GDPR compliance.

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Burst Pro – Privacy-Friendly Analytics for WordPress

In today’s digital age, data privacy has become a paramount concern for both website owners and visitors. As businesses and individuals strive to maintain a balance between gathering insightful data and respecting user privacy, tools like Burst Pro have emerged as essential solutions. This article delves into the features, benefits, and overall importance of the Burst Pro – Privacy-Friendly Analytics for WordPress plugin.

Introduction to Burst Pro

Burst Pro is a powerful analytics plugin designed specifically for WordPress websites. Unlike traditional analytics tools that often compromise user privacy, Burst Pro emphasizes a privacy-friendly approach. This means that website owners can gather valuable insights without infringing on the privacy of their visitors.

Key Features of Burst Pro

  • Privacy-Focused Data Collection: Burst Pro ensures that all data collection practices are compliant with privacy regulations such as GDPR and CCPA.
  • Real-Time Analytics: Get instant insights into your website’s performance with real-time data tracking.
  • Customizable Dashboards: Tailor your analytics dashboard to display the metrics that matter most to your business.
  • Easy Integration: Seamlessly integrate Burst Pro with your existing WordPress setup without the need for complex configurations.
  • Detailed Reports: Generate comprehensive reports that provide a deep dive into your website’s traffic, user behavior, and more.
  • Event Tracking: Monitor specific actions on your website, such as button clicks, form submissions, and downloads.
  • Data Anonymization: Protect user identities by anonymizing IP addresses and other sensitive information.

Benefits of Using Burst Pro

There are numerous benefits to using Burst Pro for your WordPress website. Here are some of the most notable advantages:

  • Enhanced User Trust: By prioritizing privacy, you can build trust with your website visitors, leading to increased engagement and loyalty.
  • Compliance with Regulations: Burst Pro helps you stay compliant with major privacy laws, reducing the risk of legal issues and fines.
  • Accurate Insights: Gain accurate and reliable insights into your website’s performance, enabling you to make data-driven decisions.
  • Improved User Experience: With event tracking and detailed reports, you can identify areas for improvement and enhance the overall user experience on your site.
  • Cost-Effective Solution: Burst Pro offers a cost-effective alternative to other analytics tools, providing robust features without breaking the bank.

How to Install and Set Up Burst Pro

Setting up Burst Pro on your WordPress website is a straightforward process. Follow these steps to get started:

  1. Purchase and Download: Visit the official Burst Pro website and purchase the plugin. Once purchased, download the plugin file to your computer.
  2. Upload and Install: Log in to your WordPress dashboard, navigate to the Plugins section, and click on “Add New.” Upload the Burst Pro plugin file and click “Install Now.”
  3. Activate the Plugin: After installation, click on “Activate” to enable Burst Pro on your website.
  4. Configure Settings: Access the Burst Pro settings from your WordPress dashboard. Configure the plugin according to your preferences, including data collection settings, dashboard customization, and more.
  5. Start Tracking: Once configured, Burst Pro will begin tracking your website’s data. You can access real-time analytics and generate reports from the plugin’s dashboard.

Understanding Burst Pro’s Privacy Features

One of the standout aspects of Burst Pro is its commitment to privacy. Here are some of the key privacy features that set it apart from other analytics tools:

  • Data Anonymization: Burst Pro anonymizes IP addresses and other sensitive information to protect user identities.
  • Consent Management: The plugin includes built-in consent management tools, allowing you to obtain and manage user consent for data collection.
  • Data Retention Controls: You can configure data retention settings to automatically delete old data, ensuring that you only keep what is necessary.
  • Secure Data Storage: All data collected by Burst Pro is stored securely, with robust encryption measures in place to prevent unauthorized access.

Comparing Burst Pro to Other Analytics Tools

While there are many analytics tools available, Burst Pro stands out due to its privacy-focused approach. Here’s a comparison of Burst Pro with some popular analytics tools:

Burst Pro vs. Google Analytics

  • Privacy: Burst Pro prioritizes user privacy, while Google Analytics has faced criticism for its data collection practices.
  • Ease of Use: Burst Pro offers a user-friendly interface and seamless integration with WordPress, whereas Google Analytics can be more complex to set up and navigate.
  • Cost: Burst Pro provides a cost-effective solution with robust features, while Google Analytics offers both free and premium plans.

Burst Pro vs. Matomo

  • Privacy: Both Burst Pro and Matomo emphasize privacy, but Burst Pro offers more streamlined consent management tools.
  • Integration: Burst Pro is specifically designed for WordPress, ensuring seamless integration, while Matomo requires additional setup for WordPress sites.
  • Features: Burst Pro offers comprehensive event tracking and customizable dashboards, while Matomo provides a wide range of plugins for extended functionality.

Real-World Use Cases of Burst Pro

Burst Pro is suitable for a variety of websites and industries. Here are some real-world use cases where Burst Pro can make a significant impact:

E-commerce Websites

For e-commerce websites, understanding user behavior is crucial for optimizing sales and conversions. Burst Pro’s event tracking and detailed reports can help e-commerce businesses identify popular products, track cart abandonment, and improve the overall shopping experience.

Content Publishers

Content publishers can benefit from Burst Pro’s real-time analytics to monitor reader engagement, track the performance of different articles, and make data-driven decisions to enhance content strategy.

Non-Profit Organizations

Non-profit organizations can use Burst Pro to track the effectiveness of their campaigns, monitor donation patterns, and ensure that their website is providing a positive user experience for supporters and volunteers.

Conclusion

In an era where data privacy is of utmost importance, Burst Pro offers a compelling solution for WordPress website owners. With its privacy-friendly approach, robust features, and ease of use, Burst Pro enables businesses and individuals to gather valuable insights without compromising user trust. Whether you’re running an e-commerce site, a content publication, or a non-profit organization, Burst Pro provides the tools you need to make informed decisions and enhance your online presence.

By choosing Burst Pro, you’re not only investing in a powerful analytics tool but also demonstrating a commitment to respecting user privacy and building a trustworthy online environment.

List of improvements in Burst Pro – Privacy-Friendly Analytics for WordPress version 1.6.1

  • = 1.6.1 =
  • Feature: Email reporting. You can now receive a weekly or monthly email with your website statistics. Add up to 10 email addresses to receive the report.
  • Feature: Reset statistics. You can now reset your statistics to start fresh. This will remove all data from the database. Settings will remain the same.
  • Fix: Issue where the capabilities where not set properly.
  • Fix: Issue where the Dashboard was returning lot’s of errors when a user only has view access for Burst Statistics.
  • = 1.6.0 =
  • Tested up to: WordPress 6.5
  • Feature: Tracking of URL parameters and UTM Campaigns. This will allow you to track the performance of your marketing campaigns and see how your site is being used.
  • Feature: Added more metrics to select in all datatables (Pages, Referrers, Countries, Parameters, Campaigns).
  • Feature: Track WordPress hooks as a goal. This will allow you to track WooCommerce orders, form submissions, and more. Your imagination is the limit.
  • Feature: Added shortcode to display the most viewed posts or pages. This will allow you to display the most popular posts or pages on your website.
  • Improvement: Removed WPML specific code as it is not needed anymore.
  • Improvement: Added support for CIDR notation in the IP block list. Now you can block a range of IP addresses.
  • Improvement: Separate tracking script from backend code. This will improve performance & security and reduce the amount of code that needs to be loaded.
  • Improvement: Re-introduced summary tables with a fixed upgrade script. This will improve the performance of the dashboard.
  • Improvement: Changed hooks for datatable creation to not run on every page load, when debugging is enabled. Now it runs on activation and upgrade.
  • Improvement: Added an option in multisite to allow tracking per site or network wide.
  • Fix: Data in the Today block on the Dashboard was not the same as the stats shown in the Statistics tab. This has been resolved.
  • Fix: Open base dir restrictions would sometimes cause warnings in the dashboard after installing Burst. This has been resolved.
  • = 1.5.7 =
  • Fix: Security issue where a contributor with the ability to add posts and add custom fields, could create a cross-site scripting attack. This has been resolved. props @Webbernaut
  • Fix: Changed key length for page_url to 191 to prevent issues with MySQL 5.7.7 and lower.
  • Fix: Issue where using [ in a URL would result in a failed tracking request. This has been resolved. props @webwitnl
  • Improvement: Removed legacy code in the functions.php file.
  • = 1.5.6 =
  • Fix: Deactivate and remove the free Burst Statistics plugin, when Burst Pro is active.
  • Improvement: Removed unused anonymize IP function. We don’t save any IP addresses, so this has been removed.
  • Improvement: In the database boolean values will now be saved as tinyint(1) instead of int(1). This will save space in the database.
  • New: Gutenberg block to display amount of pageviews on a page.
  • Fix: Issue where adding a goal would cause a console.error. This has been resolved.
  • = 1.5.5.1 =
  • Fix: Issue where the plugin could not be deleted due to a fatal error. This has been resolved.
  • = 1.5.5 =
  • Fix: Limit summary tables upgrade to new users, and explicit upgraded websites.
  • Fix: Don’t delete data on uninstall. Only delete when the ‘Delete all data and deactivate’ prompt is selected.
  • = 1.5.4 =
  • Improvement: We have added summary tables, which will speed up the dashboard tremendously on large websites. The summary tables are updated every hour.
  • Improvement: We have added some indexes and removed some unused data which speeds up the dashboard and it will reduce the database size quite a bit.
  • Improvement: Save the last used date range in local storage, so when you return the date is the same.
  • Fix: Added more data to delete on uninstall. This will prevent data from being left behind when uninstalling the plugin.
  • Improvement: Updated referrer spam list.
  • Fix: Referer spam would not be filtered out. This has been resolved.
  • Fix: Click goals where an ID was on a parent class, would not be tracked. Now this is checked recursively.
  • = 1.5.3 =
  • Fix: Fixed error in class-statistics.php
  • Fix: Changed query for post count per page on for logged in users.
  • Fix: Fixed a PHP error after activating the plugin.
  • Improvement: Moved endpoint to within the plugin folder.
  • Improvement: Changed some React imports to WordPress imports to save on file size.
  • Fix: For activating your license on a multisite environment, the license would not be activated on all sites. This has been resolved.
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Reviews

  1. This plugin offers a great way to track website analytics while respecting user privacy.
  2. Easy to set up and provides comprehensive insights without compromising data security.
  3. An excellent choice for those who need detailed analytics without the privacy concerns of other tools.

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