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WooCommerce – Brands: A Comprehensive Guide
WooCommerce is one of the most popular eCommerce platforms available today, and it owes much of its flexibility and functionality to the extensive range of plugins available for it. One such plugin is WooCommerce – Brands. This plugin allows store owners to create, manage, and display brands for their products, enhancing the shopping experience for customers and making it easier for them to find products from their favorite brands.
What is WooCommerce – Brands?
WooCommerce – Brands is a plugin designed to integrate seamlessly with WooCommerce, allowing you to add brand taxonomy to your products. This means you can assign brands to your products, and your customers can filter and browse products by brand. This is particularly useful for stores that sell products from multiple brands, as it helps to organize the product catalog and improve the user experience.
Key Features of WooCommerce – Brands
The WooCommerce – Brands plugin comes with a variety of features that make it a valuable addition to any WooCommerce store. Here are some of the key features:
- Brand Taxonomy: Easily create and manage brands as a custom taxonomy within WooCommerce.
- Brand Pages: Automatically generate dedicated pages for each brand, displaying all products associated with that brand.
- Brand Filtering: Allow customers to filter products by brand on shop and category pages.
- Brand Widgets: Use widgets to display brand lists, brand logos, and more in your store’s sidebar or footer.
- Shortcodes: Utilize shortcodes to display brands and brand-related content anywhere on your site.
- SEO Friendly: Improve your store’s SEO by creating brand-specific pages and content.
How to Install WooCommerce – Brands
Installing the WooCommerce – Brands plugin is a straightforward process. Follow these steps to get started:
- Log in to your WordPress admin dashboard.
- Navigate to Plugins > Add New.
- In the search bar, type “WooCommerce – Brands”.
- Find the plugin in the search results and click “Install Now”.
- Once the plugin is installed, click “Activate”.
After activation, you will see a new menu item called “Brands” under the WooCommerce menu in your WordPress dashboard.
Setting Up Brands
Once the plugin is installed and activated, you can start setting up brands for your store. Here’s how:
- Go to WooCommerce > Brands.
- Click on “Add New Brand”.
- Enter the brand name, description, and upload a brand logo if desired.
- Click “Add New Brand” to save the brand.
Repeat these steps to add more brands as needed. You can also edit or delete existing brands from the Brands page.
Assigning Brands to Products
After setting up your brands, the next step is to assign them to your products. Here’s how:
- Go to Products > All Products.
- Edit the product you want to assign a brand to.
- In the product edit screen, scroll down to the Product Data section.
- Click on the Brands tab.
- Select the brand(s) you want to assign to the product.
- Click “Update” to save the changes.
You can assign multiple brands to a single product if needed.
Displaying Brands on Your Store
The WooCommerce – Brands plugin provides several ways to display brands on your store. Here are some options:
Brand Pages
Each brand you create will have its own dedicated page, displaying all products associated with that brand. Customers can navigate to these pages by clicking on brand links or logos on your site.
Brand Widgets
The plugin includes several widgets that you can use to display brands in your store’s sidebar or footer. To add a widget:
- Go to Appearance > Widgets.
- Drag and drop the “WooCommerce Brands” widget to your desired widget area.
- Configure the widget settings as needed and click “Save”.
Shortcodes
You can use shortcodes to display brands and brand-related content anywhere on your site. Here are some useful shortcodes:
- [product_brand] – Displays the brand(s) for a specific product.
- [brands_list] – Displays a list of all brands.
- [brand_products brand=”brand-slug”] – Displays products from a specific brand.
Replace “brand-slug” with the slug of the brand you want to display products for.
Benefits of Using WooCommerce – Brands
Using the WooCommerce – Brands plugin offers several benefits for both store owners and customers:
Improved Product Organization
By categorizing products by brand, you can create a more organized and user-friendly shopping experience. Customers can easily find products from their favorite brands, which can lead to increased sales and customer satisfaction.
Enhanced SEO
Creating brand-specific pages and content can improve your store’s SEO. Search engines can index these pages, potentially driving more organic traffic to your site.
Increased Brand Visibility
Displaying brands prominently on your site can increase brand visibility and recognition. This is particularly important if you sell products from well-known brands, as customers may be more likely to purchase products from brands they trust.
Better Filtering Options
The ability to filter products by brand makes it easier for customers to find what they’re looking for. This can lead to a more efficient shopping experience and higher conversion rates.
Conclusion
The WooCommerce – Brands plugin is a powerful tool for any WooCommerce store that sells products from multiple brands. By adding brand taxonomy to your products, you can create a more organized and user-friendly shopping experience for your customers. With features like brand pages, brand filtering, widgets, and shortcodes, the plugin offers a variety of ways to display and manage brands on your site. Whether you’re looking to improve product organization, enhance SEO, increase brand visibility, or provide better filtering options, WooCommerce – Brands is a valuable addition to your eCommerce toolkit.
So, if you’re looking to take your WooCommerce store to the next level, consider adding the WooCommerce – Brands plugin. With its comprehensive features and ease of use, it’s a must-have for any store that wants to showcase and manage brands effectively.
