Download WooCommerce Pixel Manager for WooCommerce v1.61.0

List of improvements in WooCommerce Pixel Manager for WooCommerce version 1.61.0

• = 1.61.0 =
• *Release date 29.06.2026*
• New: Added Microsoft Clarity as a new tracking pixel (beta), loading the Clarity tag for heatmaps and session recordings and sending add to cart, begin checkout, and purchase events so you can analyze the full shopping experience; just enter your Clarity project ID
• Tweak: When you enable the Google Tag Gateway but your site is not served through a Cloudflare edge, the Pixel Manager now warns you once that the gateway is handled by your own server and adds load, so you can move it behind Cloudflare, keep it as-is, or turn it off
• Tweak: The confirmation that appears when you turn on a consent gate (Explicit Consent Mode, or Google TCF support) now offers only “Enable anyway” or “Cancel” and can no longer be closed by clicking beside it, pressing Escape, or a close icon, so this consequential choice is not dismissed by accident
• Tweak: Added a `pmw_product_price_for_datalayer` filter to override the per-product price used in the browser events
• Tweak: WooCommerce Product Bundles and Composite Products are now counted once at their full bundle price in purchase and cart events, instead of listing the bundle container alongside each of its child products
• Tweak: The first time you turn on server-side tracking by adding a Conversions API token, the Pixel Manager now lets you know it adds load to your server and offers to route it through SweetCode Cloud, keep it on your server, or turn it back off
• Tweak: Added a `pmw_conversion_adjustments_feed_row` filter that lets developers exclude or modify individual rows of the Google Ads conversion adjustments feed, for example to drop orders that did not originate from a Google Ads click such as marketplace imports (Amazon, eBay); the plugin re-applies its own validation afterwards so the feed stays within Google’s spec
• Tweak: The server-side Google Analytics payload passed to the `pmw_server_event_payload_google_analytics` filters now exposes `events` as an array of event objects (`$payload[‘events’][0][‘params’]`) instead of a single event object, to match the Measurement Protocol format; update any custom callbacks that read the event parameters accordingly
• Fix: After you changed your Google tag or conversion ID, the old ID could keep being used for up to an hour because the cached tag ID was not cleared when you saved your settings; the cache is now cleared on save, so the new ID takes effect immediately
• Fix: When Google Consent Mode was enabled without a cookie banner, Google Analytics and Google Ads could stop receiving data because the consent signal was applied a moment too late; the Pixel Manager now sets it before the Google tag loads, so your data flows in again
• Fix: WooCommerce Product Bundles and Composite Products that are priced per item reported a price of 0 in the add to cart and view item events; the Pixel Manager now reports the real bundle price
• Fix: Server-side Google Analytics 4 purchase and refund events were sent with the event wrapped as a single object instead of the array that Google’s Measurement Protocol expects; they are now sent in the correct array format so Google Analytics records them reliably
• = 1.60.0 =
• *Release date 23.06.2026*
• New: Added a “Request a tracking pixel” link to the Tracking Pixels page so you can suggest a tracking pixel you would like us to add
• Tweak: The Tracking Pixels page now separates active and inactive pixels with a labelled divider, so it is clear at a glance which pixels are currently tracking
• Tweak: Turning on a consent gate (Explicit Consent Mode, or Google TCF support) now asks for confirmation first, because these settings stop all pixels from firing until your consent management platform grants consent
• Tweak: Updated the development dependencies and vendor libraries to current releases; development tooling only, with no changes to the shipped plugin
• New: Added OpenAI as a new tracking pixel, with browser-side conversion tracking, a server-side Conversions API connection, and Advanced Matching for improved event matching; you only need to enter your OpenAI pixel ID and, for server-side tracking, a Conversions API token. Purchase conversions are sent server-side either way: routed through SweetCode Cloud when it is active, and sent directly to OpenAI from your store otherwise
• Fix: Server-side conversion events triggered by a click that immediately navigates away from the page, such as begin_checkout, could occasionally be dropped; these events are now sent before the page unloads so they arrive reliably
• Fix: Orders paid more than three days after they were created could appear in GA4 dated three days too early; GA4 Measurement Protocol events are no longer backdated beyond Google’s 72-hour limit, so these conversions are recorded on the correct date
• = 1.59.4 =
• *Release date 19.06.2026*
• Fix: The Opportunities tab could show a count in its badge while displaying no opportunity cards on sites running a non-English language; the opportunity impact level is now a stable internal value, so cards always render regardless of the active site language
• = 1.59.3 =
• *Release date 17.06.2026*
• Tweak: Updated the development dependencies to current patched releases; development tooling only, with no changes to the shipped plugin
• Fix: Fixed the AddToCart event not firing for variable products rendered outside a native product page, such as through the shortcode or a page builder’s single-product widget; the selected variation is now detected from the add-to-cart form
• Fix: WooCommerce.com distribution: the upgrade, account, and support links in the admin interface now point to WooCommerce.com
• Fix: WooCommerce.com distribution: fixed the paid version showing the Pro tracking pixels as locked instead of unlocked
• Fix: GA4 refund events sent via the Measurement Protocol now include the value and currency parameters (the original order total for full refunds, the refunded amount for partial refunds), so GA4 reliably deducts the refunded revenue instead of leaving the refund amount at 0
• Fix: GA4 partial refund events now report the refunded item price and quantity as positive numbers, matching the values Google’s refund specification expects
• = 1.59.2 =
• *Release date 16.06.2026*
• Tweak: Made the Nova admin UI clearly distinguish Pro from free features on unlicensed sites: Pro tracking pixels now group under a locked “Pixel Manager Pro” section instead of showing a misleading “active” badge, the Dashboard “Active pixels” count includes only pixels that are actually tracking, and locked fields explain whether a saved value is inactive without a Pro license or is a Pro-only feature
• Tweak: Surfaced the 14-day free trial next to the in-app “Upgrade to Pro” links and the locked Tracking Pixels group, shown only when a trial can actually be started
• Tweak: Removed the deprecated Meta Microdata output feature and its leftover setting, which no longer emitted any tracking code
• = 1.59.1 =
• *Release date 15.06.2026*
• Tweak: Internal code quality improvements; no functional changes since 1.59.0
• = 1.59.0 =
• *Release date 15.06.2026*
• New: Added Nova, a rebuilt Pixel Manager admin interface that is faster and cleaner and is now the default on new installs; existing sites keep the Classic UI and can switch to Nova in one click
• New: Added support for the FAZ Cookie Manager Consent Management Platform
• New: Added a getting-started checklist to the dashboard for new installs (set up the first pixel, review consent and general settings, verify tracking on the Diagnostics page, and meet Pixie, the AI assistant) with saved progress and the option to hide it
• New: Expanded the Abilities API with a machine-readable settings catalog so AI agents can discover, read, and safely update Pixel Manager settings (pmw/get-settings-schema, pmw/get-settings, pmw/get-setup-status, pmw/update-settings, pmw/configure-pixel); writes are validated sparse patches that redact secret tokens, back up settings on every save, and can be disabled with the pmw_abilities_allow_write filter
• New: Added a SweetCode Cloud destination health check that validates each destination’s credentials on every configuration sync and warns in the admin when a token or pixel ID is rejected, while correctly configured destinations keep tracking
• Tweak: Routed GA4 Measurement Protocol purchase and refund events through SweetCode Cloud when both are active, sending all server-side conversions in a single request; while the SSP is active these events are delivered exclusively through SweetCode Cloud, so during an SSP outage they are skipped and logged rather than sent directly to Google